TV is one of many new technological innovations introduced in the 20th century which has had a huge impact and made a noticeable difference to how we conduct our lives and present ourselves. It seems as though no one prior to the introduction of radio, TV and the internet in the 20th could predict the impact it could make on people from all walks of life in a relatively short spell of time.
When TV was first introduced in the early 20th century it was only the wealthier members of society that could afford to watch a TV set. Throughout the twentieth century TVs have become more sophisticated in their construction and have become cheaper to manufacture and assemble. The social impact of this fairly fast transition is a literal social revolution. As more people had access to TV programming the nature of the programs being broadcast began to change to target the new audience which logically progressed to the introduction of advertising becoming the norm on the majority of channels by the 1980’s. As TV advertising became more commonplace body’s such as the ASA were formed to regulate the content and claims made by advertising professionals.
Even though sites like Youtube and streaming services are increasing in popularity all the time it is still debatably targeting a niche audience. Many media analysts have predicted a steep decline in TV’s popularity and its ability to influence today’s youth and future generations. However like many great, enduring ideas the key to its success is its ability to adapt and change with the current trends and patterns to reflect the attitudes of not just the youth but all cross sections and demographics of society. For example, All Response Media have a distinctive, vibrant style to their advertising which reflects the key values of today’s youth.
To some extent it is impossible to predict how the next decade of TV advertising will pan out, let alone the next generation. With more people watching TV online through streaming services and using set top boxes like Youview and sky products it is questionable how much affect TV will have on the younger generation however it cannot be denied that it will still continue to function in its current incarnation for some time and as the nature of TV standards changes there will always be avenue for manufacturers and advertising executives to collaborate so that the right audience is being targeted with relevant and unobtrusive TV advertising.
One of the ways in which TV advertising is evolving is by using humor, music and pop culture references and celebrities to create engaging yet entertaining and often funny or satirical adverts. A great round up of humorous print ads can be found in this post from One Extra Pixel.