Graphic Design

Graphic design is a creative process. It involves a client and a designer, and an idea. Graphic designers can produce identity logos, branding, web sites, publications, advertisements and product packaging. The work usually has to convey a specific message and target a specific audience.

The term graphic design was first introduced in 1922 by William Addison Dwiggins. Graphic design however has always been present, since prehistoric times. People have always strived and searched for ways to give visual form ideas and to convey their concepts. They wished to bring order and clarity to the information and ideas. People such as scribes, printers and artists strived for this clarity.

Graphic design is an art form, and combines text and graphics as well as communicating a message. This message may have to communicate in the design of logos, graphics, brochures, newsletters, posters and signs; forms of visual communication. Modern day designers use a number of techniques and software. This includes desktop publishing software. The current top 5 publishing software is:

• Print workshop 2009
• Design and print business edition
• Publishing studios Greenstreet
• Print shop deluxe
• Printmaster-broderbund

To conclude, Graphic design is the most universal of all the arts. We come across graphic design in everyday life; it is all around us, without graphic design we would have to receive all our information by spoken word.