In the ever expanding world of business, it seems increasingly difficult to get your brand noticed. There are so many other companies out there that are offering similar services or products to yours, so you need to find a way to stand out from the crowd and be the first choice for consumers. Today, we’ll give you some great ideas for getting noticed in the crowd.
It may seem like an obvious one, but it really is essential. Over 3 billion people are using the internet, and its reach is limitless, so getting online is vital to the success of a business. Not only should you make sure that you have your own website, but you should get onto social networking sites such as Facebook and Twitter too. There are over 1 billion active Facebook users, so your reach will go that much further, allowing customers to ‘like’ and share your page with their friends and family. If you’re not confident when using social media, you can take training courses with companies such as Social Media Training UK.
Think Outside the Box
Adverts are one of the most effective ways to market your business and get noticed, but to stand out, you’re going to have to get creative. You may be able to think of a couple of adverts that spring to mind, and the chances are that these are particularly unique ads. One example is from the security firm 3M, who chose to prove that their glass was shatterproof by placing a glass box full of money on the street with the offer that, if anyone could break it with their feet, they could keep the money. The fact that nobody was successful backed up their claim, and gave them some great publicity.
Every second, over 95,000 YouTube videos are watched, and many businesses are taking full advantage of this. If you can create a video that goes viral, you are able to reach a huge pool of consumers that may have never heard of you. In 2013, Dove was awarded with the best viral video of the year with their ad ‘Real Beauty Sketches’. The video now has over 65 million views and has clearly reached a huge audience. Although there is no recipe to create a viral video, a Guardian article has attempted to pinpoint some of the secrets to give your advert a fighting chance.
Create Shareable Content
If you’ve been on Facebook recently, you may have noticed that half of your newsfeed is taken up by people sharing articles, quizzes and other web pages. This is a fantastic way of getting your brand name out there if you can do it well. One of the easiest ways of doing this is by creating a blog on your website. Not only will it make your business more personable, but if you can create some really great content that is shared, it can draw more customers in too. BuzzFeed is possibly the most shared website so, for inspiration, read up on a few tips from the editorial director here.
Don’t Forget the Importance of Paper
In this, the digital age, it can be easy to forget that paper provides useful and relevant advertising opportunities. Although ads on the internet and an online presence are essential for success, they can be easily forgotten when the consumer steps away from their computer. By providing physical forms of advertising, you have something that a potential customer can hold in their hand and engage with. Get packs printed by Folder Print to provide clients with information about your business in a format that they can keep coming back to.
Hopefully, by putting these creative tips into action, you will find that you have more exposure, and a growing customer base. Obviously, there is no right way to market your brand, but if you get a little bit creative and use your imagination, you should see some great results!