Archive | Website Design

Creative Ways to Get Your Business Noticed

In the ever expanding world of business, it seems increasingly difficult to get your brand noticed. There are so many other companies out there that are offering similar services or products to yours, so you need to find a way to stand out from the crowd and be the first choice for consumers. Today, we’ll give you some great ideas for getting noticed in the crowd.

Get Online

It may seem like an obvious one, but it really is essential. Over 3 billion people are using the internet, and its reach is limitless, so getting online is vital to the success of a business. Not only should you make sure that you have your own website, but you should get onto social networking sites such as Facebook and Twitter too. There are over 1 billion active Facebook users, so your reach will go that much further, allowing customers to ‘like’ and share your page with their friends and family. If you’re not confident when using social media, you can take training courses with companies such as Social Media Training UK.

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Think Outside the Box

Adverts are one of the most effective ways to market your business and get noticed, but to stand out, you’re going to have to get creative. You may be able to think of a couple of adverts that spring to mind, and the chances are that these are particularly unique ads. One example is from the security firm 3M, who chose to prove that their glass was shatterproof by placing a glass box full of money on the street with the offer that, if anyone could break it with their feet, they could keep the money. The fact that nobody was successful backed up their claim, and gave them some great publicity.

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Go Viral

Every second, over 95,000 YouTube videos are watched, and many businesses are taking full advantage of this. If you can create a video that goes viral, you are able to reach a huge pool of consumers that may have never heard of you. In 2013, Dove was awarded with the best viral video of the year with their ad ‘Real Beauty Sketches’. The video now has over 65 million views and has clearly reached a huge audience. Although there is no recipe to create a viral video, a Guardian article has attempted to pinpoint some of the secrets to give your advert a fighting chance.

Create Shareable Content

If you’ve been on Facebook recently, you may have noticed that half of your newsfeed is taken up by people sharing articles, quizzes and other web pages. This is a fantastic way of getting your brand name out there if you can do it well. One of the easiest ways of doing this is by creating a blog on your website. Not only will it make your business more personable, but if you can create some really great content that is shared, it can draw more customers in too. BuzzFeed is possibly the most shared website so, for inspiration, read up on a few tips from the editorial director here.

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Don’t Forget the Importance of Paper

In this, the digital age, it can be easy to forget that paper provides useful and relevant advertising opportunities. Although ads on the internet and an online presence are essential for success, they can be easily forgotten when the consumer steps away from their computer. By providing physical forms of advertising, you have something that a potential customer can hold in their hand and engage with. Get packs printed by Folder Print to provide clients with information about your business in a format that they can keep coming back to.

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Hopefully, by putting these creative tips into action, you will find that you have more exposure, and a growing customer base. Obviously, there is no right way to market your brand, but if you get a little bit creative and use your imagination, you should see some great results!

A Brief History of Website Design

The internet has been heralded as the most transforming technological event since the capture of fire. In order to discuss the history of website design it is integral to touch upon the brief history of the internet. Of course it has been a dynamic process, President Bill Clinton summarised it well in 1996 when he said:

“When I took office, only high energy physicists had ever heard of what is called the Worldwide Web…. Now even my cat has its own page”

The history of the internet is far shorter than many would think; The World Wide Web was born throughout 1991-1993, during the creation of Tim Berners-Lee’s global hypertext project. This was designed to allow people to work together through sharing knowledge and documents. The internet did exist before this but merely as a form of basic communication, to transfer information from one computer to another, mostly utilised by the military, scientists and doctors.

Of course everything changed in 1993 with the introduction of the Mosaic, a free browser program created by Marc Andreessen and Eric Bina which was the first commercial browser to allow the public access to online content; a browser credited with popularising the World Wide Web. Still at that moment in time early web designers could only produce limited layouts which consisted of text and little or no graphics.

Mosaic web-browser – the world’s first internet browser

In 1995 there were a couple of introductions that were paramount in the evolution of website design: Microsoft released Internet Explorer and Flash was introduced. Flash added a breath of fresh air to the landscape of web design; it allowed designers to introduce animations and special effects to their sites. Microsoft’s introduction of their first competitive browser (internet explorer 1), also really bought website design into its own. This was the first browser to support style sheets, which designers utilised to create multi-column layouts that were not usually available.

The creation of web layouts was also improved considerably with the introduction of CSS a formatting and presentation tool with layouts, colours and fonts; CSS acted to reduce the complexity of structuring content.

Today we have over 2 billion internet users on the planet and over 240 million websites online. As someone who works in website design in London, I cannot emphasise enough how important website design has become – the UK in particular are exposed to more online content than the rest of Europe, not only are there more adults online but  they spend an average of two hours longer browsing the web. Given the number of websites competing online, it is the careful design of your webpage that would give it a fighting chance of getting noticed and standing out.