Archive | Graphic Design

Creative Ways to Get Your Business Noticed

In the ever expanding world of business, it seems increasingly difficult to get your brand noticed. There are so many other companies out there that are offering similar services or products to yours, so you need to find a way to stand out from the crowd and be the first choice for consumers. Today, we’ll give you some great ideas for getting noticed in the crowd.

Get Online

It may seem like an obvious one, but it really is essential. Over 3 billion people are using the internet, and its reach is limitless, so getting online is vital to the success of a business. Not only should you make sure that you have your own website, but you should get onto social networking sites such as Facebook and Twitter too. There are over 1 billion active Facebook users, so your reach will go that much further, allowing customers to ‘like’ and share your page with their friends and family. If you’re not confident when using social media, you can take training courses with companies such as Social Media Training UK.


Think Outside the Box

Adverts are one of the most effective ways to market your business and get noticed, but to stand out, you’re going to have to get creative. You may be able to think of a couple of adverts that spring to mind, and the chances are that these are particularly unique ads. One example is from the security firm 3M, who chose to prove that their glass was shatterproof by placing a glass box full of money on the street with the offer that, if anyone could break it with their feet, they could keep the money. The fact that nobody was successful backed up their claim, and gave them some great publicity.


Go Viral

Every second, over 95,000 YouTube videos are watched, and many businesses are taking full advantage of this. If you can create a video that goes viral, you are able to reach a huge pool of consumers that may have never heard of you. In 2013, Dove was awarded with the best viral video of the year with their ad ‘Real Beauty Sketches’. The video now has over 65 million views and has clearly reached a huge audience. Although there is no recipe to create a viral video, a Guardian article has attempted to pinpoint some of the secrets to give your advert a fighting chance.

Create Shareable Content

If you’ve been on Facebook recently, you may have noticed that half of your newsfeed is taken up by people sharing articles, quizzes and other web pages. This is a fantastic way of getting your brand name out there if you can do it well. One of the easiest ways of doing this is by creating a blog on your website. Not only will it make your business more personable, but if you can create some really great content that is shared, it can draw more customers in too. BuzzFeed is possibly the most shared website so, for inspiration, read up on a few tips from the editorial director here.


Don’t Forget the Importance of Paper

In this, the digital age, it can be easy to forget that paper provides useful and relevant advertising opportunities. Although ads on the internet and an online presence are essential for success, they can be easily forgotten when the consumer steps away from their computer. By providing physical forms of advertising, you have something that a potential customer can hold in their hand and engage with. Get packs printed by Folder Print to provide clients with information about your business in a format that they can keep coming back to.


Hopefully, by putting these creative tips into action, you will find that you have more exposure, and a growing customer base. Obviously, there is no right way to market your brand, but if you get a little bit creative and use your imagination, you should see some great results!

5 Creative CVs That’ll Get You Inspired

An employer will spend just 6 seconds looking over your CV, and will have already made a decision after 5 seconds. When you apply for a job, you’ll want to draw attention, communicate the right message and intrigue an employer enough to invite you to an interview.

It’s important to find a way to make your CV stand out amongst the pile, so when it comes to design – it needs to be creative, imaginative and modern.

Although a design-focused CV may not work with a law or business industry position, it’s a perfect way for designers and artists to self-promote via print design. So, here are a few of the most innovative CV designs that are sure to bag you that design job of your dreams!

Personal Stationery by Alysa Choudri



A colourful, textural and beautifully creative CV which successfully communicates the artist’s ideas, creativity and design ethic throughout. The text and imagery styles are neat and easy-to-read, with added artwork colour palettes to promote a clear, forward-thinking and coherent design from back to front. A perfect example of ‘less is more’.

Infographic Resume by Zhi Liang



A minimalist CV which demonstrates skills, passions and design styles in a clear and modern manner. The slight use of colour is effective and promotes a strong and confident design ethic. The bold use of negative space creates drama and draws the eye straight to the important information displayed in image format. A great example of simplistic and contemporary design style!

Curriculum Vitae by Zi-Huai Shen



Inspired by ‘the suit’, this inventive CV captures the classic and tailored fit of the gentleman’s suit, whilst focusing on layering, strict lines and the use of subtle colour in its appearance. On first aesthetics, the ‘parcel’ style encourages viewer to open to find a fold-out leaflet design displaying a complementary colour palette, easy-to-read information and clear design style. A great example of innovative and unusual leaflet formatting!

CV & Job Application by Vidar Olufsen



After being informed his application would be ‘kept on file’, the artist quickly drew inspiration from this statement and used the concept to create a physical CV and application portfolio. The humorous detailing of a ‘top secret’ report includes all details and elements that would definitely draw the attention on an employer and encourage them to open and discover all details! This is a very clever and creative idea for a CV, with a solid theme and design style throughout.

Self Promotion by Colm O’Connor



One of the most unique and forward-thinking CV designs, ever! Everyone loves parcels, right? So why not incorporate that with a creative CV and job application concept. The exterior appearance is a classic courier design, however, on opening its colourful, typography-focused aesthetic is revealed throughout. A fun, quirky and innovative idea in order to engage an employer with a candidate and their ideas!

If you’re currently on the job hunt for that dream job, or just fancy giving your design CV a little creative makeover – our only advice is make it unique! Your CV is the first impression a future employer will have of you, so make sure it’s a good one, and one that’ll bag you an interview!

Graphic Design

Graphic design is a form of modern art focusing on the clear communication of a message, or perhaps more aptly, it is often the application of art in the commercial market. Graphic designers will produce identity logos, branding, web sites, publications, advertisements and product packaging. The work usually has to convey a specific message and target a specific audience in order to make a sale. It is the embodiment of the idea that ‘a picture says a thousand words’ as the images used in adverts are often required to get across a message instantly.

The term graphic design was first introduced in 1922 by William Addison Dwiggins. Graphic design however has always been present, since prehistoric times. People have always strived and searched for ways to give visual form ideas and to convey their concepts. They wished to bring order and clarity to the information and ideas. People such as scribes, printers and artists strived for this clarity. But so too did industry professionals and salesmen. If you look at adverts from the early twentieth century, they look very different to an advert today, here is a side by side comparison:







This is a clear example of how the techniques of advertising have changed over time, as has the way that we use images. In the early advert the images are simply functional as they depict very basic examples of the product. However, in the modern advert, the image is the main sell and the writing is just to show the audience where to find more information. Because the image has become so important, the company needs an artist that understands commercial marketing, a graphic designer.

To conclude, Graphic design is the most universal of all the arts. We come across graphic design in everyday life. It is often completely unnoticeable, in fact this can be the result of excellent design; the best designed images, such as street signs convey information so intuitively that we don’t even noticing it is happening. It is all around us, without graphic design we would have to receive all our information by spoken word.